How I Work
I am known for an inside- out approach, connecting the dots across Purpose, People, Product, Place and Promotion (my 5 P’s) to create impact & value.

A systems thinker, I most often work as a Fractional President or Chief Brand and Commercial Officer; supporting the holistic business or with focus on strategic, creative, and commercial dimensions.
Purpose
Values
The Why
Brand Strategy
People
Org Design
Talent Development
Strategic Partnerships
Product
Creative Direction
Merchandising
Buying + Planning
Place
Sales + Distribution
DTC + Omni-Channel
Customer Journey
Promotion
Creative + Art Direction
Creative Production
Go-to-Market
Integrated Marketing